Hi, I'm Josephine.

I've never really wanted to choose between being creative and being analytical. I love the visual side of design, but I'm just as interested in the logic underneath it: why people behave the way they do, what the data is saying, and how all of those pieces come together into a product.

That's a big reason I ended up studying Information Science at Cornell. UX gave me a way to be creative, data gave me a way to question my assumptions, and business made me think more seriously about why something should exist in the first place. Over time, I realized I'm happiest working somewhere in the middle of all of them.

Since then, I've gotten to test that in very different rooms: a fintech design team at Fiserv, a competitive research project for ABC, a business intelligence team at Ferrara, and a handful of student teams where I was the person translating research into something we could actually build. The through line is always the same, which is figuring out what people need and then making the path to it obvious.

Outside of work and school, I'm usually playing tennis, sitting at a piano, singing way too much karaoke, planning my next trip, or convincing someone to try a new restaurant with me. I'm naturally curious about people, places, and the little details that make an experience memorable, which is probably why I ended up loving product and design in the first place.